Bangalore, May 19: The Research firm IDC has said that despite the slowdown in the consumer segment, a recovery in the India Hardcopy Peripherals (HCP) market was seen in 2014 Q1. The growth was primarily driven by the Government’s procurement and supported by the medium and large Enterprises in India.
According to the International Data Corporation (IDC), HCP market in India grew 1.5% sequentially in 2014 Q1 and reached 801,000 units in terms of shipments. This was largely driven by the Government’s buying in the Laser segment, which recorded a significant sequential growth of 12.8%. But on the other hand, Inkjet segment performed weakly due to low consumer demand across all price band segments, resulting in a marginal growth of 1.5%.
Mohammed Riyaz Ahmed, Market Analyst at IDC India, says, “Excluding the Government business, the demand of Laser printer is slowing among the Medium and Large Enterprises due to the combination of national and state elections where Enterprises decided to hold their purchase till the new Government is in. However, overall business from this segment was stable due to the financial year-end purchase, where corporate would like to use up their remaining budgets. All these factors collectively led to the growth of the Laser market.”
“Printer industry in India is moving to the next level where vendors are mapping and targeting key accounts and industries with the solutions and services approach, and are modifying and building their portfolio accordingly. In addition, more focus on Managed Print Services (MPS) will also be seen the coming year,” adds Raizada.
“On the consumer side, vendors are also identifying and analysing customer needs and requirements and aggressively marketing and repositioning their products to reach the right target buyers.”
The Overall HCP Market:
• HP managed to achieve 48.3% shipment share in 2014 Q1 and remained as the market leader in India
• This was followed by Canon and Epson with 16.4% and 10.5% share respectively
• With increased sales in the Government segment, Ricoh emerged into the fourth position in 2014Q1; it was closely followed by Samsung with just a marginal difference in market share
Inkjet HCP Market:
• Due to low consumer demand and marginally high inventory, Inkjet HCP market witnessed a sequential decline of 15.5% in 2014 Q1
• All the leading vendors in the Inkjet HCP* market recorded sequential decline but the highest decline was seen in Canon this quarter
• HP’s focus continued to be Ink Advantage series , with Canon announced many new models recently