The IT world is abuzz with excitement at the impending worldwide launch next week of the AMD Athlon 64 processor, designed to run both 32-bit and 64-bit applications on the desktop.
p____p The long-awaited Athlon 64 processor, the first 64-bit chip for mainstream Windows-based desktops and laptops, along with Athlon 64 FX for gamers and computer enthusiasts, is slated to mark the beginning of a new era in technology.
p____p Although AMD faces the challenge of convincing PC-makers to use its technology, PC enthusiasts the world over are eagerly awaiting the launch of this much-delayed revolutionary technology.
p____p Although the prices of AMD Athlon 64-bit processors have not yet been disclosed, industry sources have hinted that the Athlon 64 may cost a little more than the current Athlon XP high-end processors.
p____p What does the launch spell for the channel and for users? The grand finale of its competitor? Not likely. It is the start of a new era in affordable mass computing. With desktops that are competitively priced as compared to Pentium 4 systems, the price of PCs will further dip owing to a large-scale acceptance of IT.
p____p This is especially a happy augury for the Indian market where vendors have till recent past dictated the terms with overpriced products. However, with �affordable computing� round the corner, a new change is sure to sweep through.
p____p Although worldwide AMD has pursued its efforts in being a strong contender to Intel, it has yet to build its channel image in the country. We hope to see AMD sprucing up its marketing muscle for the channel, beginning with the launch of the Athlon 64-bit processors. This is sure to boost channel confidence who have been desperately seeking an alternative to the current option.