Festivals are always a boon for vendors, E Commerce players and the channel. The festive season is an ideal period to boost sales and introduce new offerings in the market in order to get higher traction. Consumers are usually ready to loosen their pockets during the festive season and it gives immense space for sellers to pull prospective buyers to their respective marketplaces. Due to handsome discounts and offers, people are more inclined towards online shopping, however, the traditional offline channel has also geared up to give more value addition...