In the last two or three months, a number of vendors or even big distributors have organized resellers’ meets. Although, those had been named differently, for example — resellers’ or channel partners’ conference or meet or interaction programme or summit, the very target behind all such activities is unique and well understood – to increase interaction with the resellers with a view to expanding business at different parts of this country.
As most of the Indian channel partners are first generation businessmen, not all of them are quite conversant with the English language – in which most of the training programmes are still being conducted. As a result of this, at least 50 per cent (if not more) of the people cannot pick up the new ideas effectively. So, the brush-up sessions end up in vain.
India is a country, where different languages are used at different regions of the country, and then there are local dialects and twisted pronunciations. True that, although Hindi is the national language, still it is not spoken at many parts of this country. However, thanks to the television that people from at least more than 80 per cent of the total Indian land can now understand Hindi, thus, any programme for the channel partners, at least in smaller towns may be planned in Hindi.
Better result may be expected with regional languages, however, national language is ok at most of the places. Thorough understanding of the technicalities of the new products, their comparison with other vendors’ products and of course marketing talks will definitely help resellers in selling a vendor’s products efficiently and easily.
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