Expert Speak

Cloud Storage Will Continue To Shine In 2015

Cloud Storage

—By Jeff Hurmuses

The storage industry is a key building block of the digital world. The effective management of data volumes is a key factor for businesses to be successful, while the mismanagement of data storage has resulted in companies losing revenue as a result of not being able to fully leverage the increase in information they collect.

With data volumes expected to continue growing exponentially over the next few years, it is essential for companies to invest in proper storage of data, analysis and retrieval. There is a need for companies to develop multiple ways of storing data – from the different types of physical storage to the cloud. This will help to optimise cost, performance, and capacity while securing additional storage space concurrently.

Last year was an exciting year for the storage industry as more companies continued to move their primary storage to the cloud and adopt solutions like Microsoft Office 365 for email.

We are expecting the trend to continue this year. Below are seven key trends in the storage industry that we at Barracuda expect for the year ahead.

·Momentum around adoption of cloud resources for primary workloads will continue to accelerate as companies look to optimise IT management solutions: This has been a trend with startups and very small companies, but the value proposition really starts to look appealing for mid-sized and large companies in 2015. Migration from on-premises infrastructure to the cloud is not trivial.

Making the decision for a startup with no historic data is easy, but established businesses will need a plan, and likely will need help with legacy issues that will be dominated by Microsoft Exchange servers and Microsoft Outlook PST files, database-driven applications, and file server data. Companies that don’t have a cloud legacy will struggle to service these new use cases.

– Microsoft Office 365 leads the way for businesses transitioning to the cloud and will distance itself from other players in this space, while Google will continue to be strong in education. Information management, archiving and backup solutions for these email-dominated environments are critical.

– IT organisations will rely more heavily on cloud technologies to support the modern workforce:
Applications and data will rapidly migrate to the cloud and end users will expect to be able to access anything from anywhere at any time. Mobility is no longer a feature – it’s the way people work. It is also not just about end users – IT administrators will also demand cloud-enabled management solutions and mobile apps that enable them to work anywhere. Security and data protection will need to be designed for the cloud, not bolted on.

– IT organisations will realise that even on cloud, it is necessary to have backup storage: As more companies move their primary data to the cloud, someone is going to discover (in a dramatic way!) that having primary data and backup storage in one cloud is a bad idea. It’s an accepted best practice to store backups outside of the primary storage environment. The cloud is no different.

– File sync and share as a standalone business has jumped the shark: In 2014, all the largest players have heavily invested in complementary technologies and will reap the benefit of that investment in 2015 as smaller players are pushed out and the market consolidates. In the cloud, putting things in ‘boxes’ is no longer enough.

– Email has put a big hurt on the fax machine over the last decade: This year, document workflow solutions and eSignature will do more of the same to pen and paper. It makes no sense to do 99% of our work electronically only to go searching for a printer or a fax machine or a FedEx box for the last step. Smartphones are ubiquitous, and they enable eSignature from any location at any time. The productivity impact is huge.

– Tape still doesn’t die this year: Some businesses continue to manage legacy tape environments for long-term archival retention even after they have moved to disk and to the cloud for disaster recovery. The market will continue to move away from tape even for archival use cases, and will look to cloud technologies like Amazon Glacier for long-term, extremely low cost archival retention.

Leave a Response