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Meeting the Challenges in Distribution

Challenges in Distribution

__p The resilience displayed in T3 and T4 markets have improved considerably, considering the joint efforts of vendors and distributors. While the drive toward tapping the SME market gathers momentum, the B and C class cities are simultaneously being wooed with equal vigor.

p____p All said and done, it requires more than just words and promises to be able to reap the harvest in smaller cities. Intra-regional distribution, infrastructural issues, an array of product/service offerings, downstream support, supply-chain efficiencies and reach are critical components if distribution success is to be achieved. The call to question in distribution is whether these parameters will be accomplished consistently in both good times and bad without compromising on a healthy financial performance.

p____p Most vendors and industry experts present a bright picture of the state of affairs within the economics in the IT trade industry. On a macro-level, analysts claim that the country’s IT prospects are expected to grow, given a conducive economic environment and an effective distribution in place.

p____p It is evident that income groups across most levels these days are finding computers as increasingly affordable. That alone is a good indicator of a burgeoning market potential ahead of us, both from a channel as well as a distribution point of view. To further improve channel prospects, distributors may need to bring in innovation and a spirit of healthy competition to deliver a higher business value to its channels.

p____p Distributors across all levels can chart out a centralized plan of action to present long-term lucrative business opportunities to its partners, rather than just mere deals. This may in turn further motivate the channels to deliver excellent and consistent support down the value chain. The ability to manage different types of channel needs and the speed to respond would be the key differentiator.

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