Latur, Feb. 26: Point of sale retail solution company, GoFrugal along with its partner Privsoft Computers have made big wins in small cities like Latur in Maharashtra. GoFrugal devised a starter strategy to help its stakeholders and the company deployed POS solutions to facilitate retail billing.
It was all started in 2008 when Pravin Narke of Privsoft ventured into Latur as a channel partner for GoFrugal. With a new brand name unheard of in the territory and a market abundant with different local POS vendors who had small market share, it was a challenge to penetrate the market. But with the GoFrugal starter strategy, it helped its partner to overcome this challenge.
Privsoft had targeted single store retailer, whose expectation of a POS software was limited to billing and basic reports. With the GoFrugal’s Starter pack, the partner has outperformed local competition on the Product features, ease of installation and usage, the Pricing and quality of support provided.
According to Pravin Narke, “GoFrugal and the evolving retail industry have been my strengths. Its
starter strategy has helped me make a minimum of Rs.50,000 a month and I have increased my team to 3 and have plans of making it to a minimum of 10 if not more. Forecasting the market ahead I am putting my weight behind expanding my territories through the Starter strategy. We are also part of GoFrugal’s Assured Returns Partner Program.”
With Gofrugal partnership, Privsoft has installed 300 POS solutions in vertical like Pharma, Apparel and Footwear, Quick service restaurants, Baby and Toy shops, Book shops, Auto parts shops and for distributors of FMCG.
“We believe Latur story, as we have named it, can be replicated in many other cities as well channel Partners from neighbouring cities like Jalna and Parbhani have sought inspiration from Latur and have been successful with the STARTER strategy as well,” said Kumar Vembu, Founder and CEO – GoFrugal added.
“GoFrugal’s Assured Returns Partner Program offers a route map to efficiently tap on the ever evolving, hugely potential retail industry. Building upon domain knowledge and acquiring business management skill promises consistent revenue. Traders today, have acknowledged the benefits of technology to their business and are even seeking out for knowledge partners to ensure their business growth. We are 1looking at signing up long term, mutually beneficial relationship with Partners and Customers,” concluded Vembu.