–CT News Bureau
Bangalore, Nov 7: Lenovo has launched finance schemes offering 100% financing with zero down payment and zero interest on the purchase of high performance laptops and AIOs, to attract the youth.
The payment can be broken up across multiple EMIs with no interest fee.
This initiative is being piloted in Andhra Pradesh and Telangana and it will be available from mid-November 2014, across all Lenovo stores in the states.
Lenovo is offering AIOs and laptops starting at Rs 22,390. For the finance schemes, Lenovo has tied up with a consortium of 11 banks and is, also looking at tie ups with leading telco majors to provide free internet dongles with every computer purchase.
Lenovo is looking at a comprehensive 360 degree marketing outreach that includes advertising and student engagement through college contact programs across the two states, said the press release.
Shailendra Katyal, Director- Home and Small Business, Lenovo India said, “As the global PC leader, we want to address the problem of computer penetration in the country. Lenovo has seen success in driving initiatives of this nature in large, emerging markets such as China and we want to replicate this in India. We chose Andhra Pradesh and Telangana as the first region, as they offer immense IT talent. We plan to roll this out in the rest of India too.”
Lenovo is joined by Intel in its effort to promote this initiative across Andhra Pradesh and Telangana.