BlackBerry Appoints Optiemus As Its Handset Distributor In India
Mumbai: BlackBerry Limited has announced the appointment of telecom enterprise Optiemus Infracom Limited as its authorized distributor in India. Optiemus will distribute and promote BlackBerry handsets in the Indian market including the new DTEK50 and DTEK60, the latest in the company’s DTEK series of secure Android smartphones with BlackBerry security software inside. The deal is seen as an efforts of a one time leader in the handset business to revive its business through strong distribution network in India.
Officially announced today at an event in New Delhi, both DTEK devices will be available nationwide from the Optiemus distribution network soon at INR 21,990 for the DTEK50 and INR 46,990 for the DTEK60 by BlackBerry. Optiemus will also provide the secure Android BlackBerry PRIV for INR 34,990 and for enterprise customers the BB10 OS -powered BlackBerry Leap device as well.
Alex Thurber, Senior Vice President, Global Device Sales at BlackBerry said, “India is a very important market for BlackBerry and we are delighted to announce a new partnership with Optiemus Infracom Ltd. that strengthens our network of key partners in India and enables us to deliver our secure BlackBerry Android experience to more customers. As we are continuing to implement a new strategic direction for our Mobility Solutions business, we will continue to leverage third parties to distribute and market BlackBerry handsets.”
Hardip Singh, Executive Director, Optiemus Infracom Ltd. said, “Our partnership with BlackBerry, a brand synonymous with secure mobile communications, continues to underline our desire to bring the latest in mobile technology to customers in India. Together with BlackBerry, we want to expand mobility choices by offering customers in the world’s fastest growing smartphone market the most secure version of Android – including the innovative DTEK50 and DTEK60. With our strong end-to-end capabilities in the mobility ecosystem, we are confident that our journey with BlackBerry will be a successful one.”
Earlier in June, BlackBerry announced partnership with HCL Infosystems to expand the channel and distribution network for its enterprise software products and services in India.