Brother’s Channel Partners Can Boost Sales with New Program
Bengaluru: Japanese printing and imaging company, Brother International has launched its new “At Your Side Partner Program” which helps channel partners to identify new opportunities, providing access to a range of Brother sales, technical and marketing resources, and access to exclusive pricing.
The participants of the partner program will get access to marketing assets owned by Brother, which includes branding, logos, creative assets and demand-generating tools.
Partners can become certified by attending training sessions and also get promoted by Brother on its “Where to Buy” website page.
By being certified by Brother elevates a partner above its competitors – especially in the context of lucrative corporate sales opportunities where customers are looking for extensive product knowledge and the ability to design solutions to business requirements.
Partners can also request for special support for marketing development funds to promote their business through a range of advertising and other marketing activities. As Brother has a wide range of printing, imaging and labelling devices in the market, partners can benefit from the training. program, said a spokesperson, adding that they will be able to start selling devices targeted at high-end corporate customers.
Brother’s genuine consumables claim high reliability and customer satisfaction and there lies good opportunity for Brother partners to benefit from an ongoing revenue stream from them. This opportunity is particularly strong in the Managed Print Services (MPS) space, where partners manage the total printing and imaging supply and service needs for clients.
Partners will be able to provide customers with evaluation/trial units, call pre-sales support helpline and take advantage of government and education discounts and special promotional pricing only available to Brother Partners.
To join Brother’s At Your Side Partner Program, businesses will need to specialize in at least one of the following segments including SMB, enterprise, consumables and managed print services, the company said.