Mumbai: Epicor Software Corporation, a global provider of industry-specific enterprise software has announced the launch of a brand new partner program in its EMEA (Europe, Middle East and Africa) and Asia Pacific regions. The company intends to double channel-generated revenue by improving channel enablement and recruiting partners.
Designed to further accelerate international growth and support the company’s cloud-first strategy, the new program gives partners benefits that focus on the value they bring to both businesses. Epicor is also recruiting new partners across the Middle East, Africa, Australia and South Asia. The recruitment will focus on broadening the company’s experience in niche/specialist verticals as well as key technology areas such as the cloud.
“We recognize that the world is changing at rapid pace and we need to continue to evolve our channel strategy in order to better serve our customers and enable them to focus on growing their business,” said Hesham El Komy, senior director, international channel for Epicor Software.
“We now offer an innovative style of program that is tailored to the needs of our international partners, rather than the traditional tiered programs with stepped reward systems that have not changed in the last 30 years. The program is based on the latest channel industry best practices that will reward our partners for adding value, growing their Epicor business and thereby helping to grow ours. This will not only help us future-proof our channel but it will also give partners access to great benefits beyond just margins”, he added.
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Epicor has a significant presence in India. The company opened up its first Technology center in Bengaluru last year. According to the company, the Technology center is a key component of the company’s globalization strategy and it has been created to support product development, support and services. At present the company is aligned with 14 channel partners across India including Orient Technologies, Daksha, Corporate Serve and RheinBrucke.
Epicor recently recruited Hesham Al Komy on-board as senior director, international channels, to boost its channel strategy in the APAC region. Epicor is also strengthening its India operation for product development, support and services for the global market.
Vetri Selvan, managing director for RheinBrücke, an Epicor partner in Europe, Middle East and India said, “The new program will help all partners enhance their capabilities, work closer together with Epicor and expand on their existing business. The ERP market is ripe with opportunities and if resellers want to take part in that growth they need to partner with the right vendor, such as Epicor.”
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The comprehensive new program includes:
# Structured and tailored on-boarding process to help new partners get up to speed quickly
# Range of training and certification streams, online and offline to cater for different learning preferences
# Demand generation support for both digital and more traditional marketing tactics based on joint business plans
# Internal channel support with dedicated channel managers for each region
# Rewards based on three value pillars, financial, functional and technical, rather than solely on Revenue
# Three paths of engagement—referral, authorization and certification—based on the partner’s expertise, knowledge and readiness to grow their Epicor business