Bengaluru: Informatica has been working with partners in the channel for some time, but this is for the first time the company announced the launch of its a two-tier program, as a step to become more predictable in how it engages partners, and is extending into the mid-market via its cloud service.
The objective of this new global Channel Partner Program is to extend Informatica’s cloud and data management offerings to a wider range of customers and market segments.
Informatica said in a recent press release that it is committed to helping companies accelerate their journey to the cloud. As part of this commitment, the company is focused on building a strategic network of value added distributor (VAD) and value added reseller (VAR) channel partners to help companies power their businesses using the leading data management solutions from Informatica.
The company’s enhanced Informatica Partner Program is comprised of a two-tier structure designed to help VARs and specialist partners create new sales opportunities on the Informatica Intelligent Data Platform through enhanced communications and support.
Key elements of the new Informatica Partner Program include:
A two-tier channel structure providing scalability and simplicity when transacting with Informatica
New programs and incentives for partners to increase their skill levels and help drive new customer growth in the mid-market
The creation of channel-specific SKUs, bundles and price books for both on-premise and cloud solutions and a simplified process of working with these tools
New partner marketing programs and campaigns that allow channel partners to develop, manage and close pipeline opportunities
“The move to the cloud is one of the most fundamental business model shifts of the twenty-first century. For Informatica, that means further extending our go-to-market strategy and finding ways of getting closer to our customers, through a broader number of touch points,” said Rodney Foreman, senior vice president, Partner Ecosystem at Informatica.
“Our channel program is a crucial part of our vision for the future and will be central to our ability to grow the business and better meet the evolving needs of our customers,” he added.