Ushering in the festive season and keeping up with the festive spirit, Intex Technologies, Home-grown mobile and consumer electronics company, has designed some offers and packages across its mobiles and consumer durables product portfolio. The brand has come up with discounts, exchange offers and deals.
“At Intex, we eagerly wait for this time of the year as the festive season is the best time to connect with consumers and be part of their joy & happiness. During the festive season, we make concerted efforts to make sure to give consumers a special and exceptional buying experience throughout our product categories. This year, we have come up with some special offers and gifts, which will surely prove to be a delight for consumers,” said Nidhi Markanday, Director, Intex Technologies.
In May this year, Intex set on to garner 40 percent growth and Rs 140 crore in revenues from its accessories business. The accessories segment at present mainly consists of unbranded products.
The company otherwise was manufacturing products in this category which included power banks and chargers.
The company is working towards developing a distribution and after sales support network. It has also created almost 20 Master Intex Care partners, 100 plus Exclusive Service Partners along with that it has also created 1200 plus other Serice Partners called ICPs or Intex Care Partners.
According to industry analysts, the accessories market is growing at 20-30 percent every year.
While the mobile phone accessories market is expected to garner $107.3 billion by 2022, as per an Allied Market study.