Savvy Partners Top Choice For Tech Startups
Technology startups are increasingly eyeing to partner with channel partners which can customize their products for a broader portfolio of customers. The early stage companies are hunting for partners with a significant background in the technology space along with unconventional skills, to help them penetrate the market.
Startups operating in the IT security as well as application deployment space consider channel partners as critical for their go-to-market strategy and eye value in the customer relationships which System Integrators, resellers and other value added distributors hold.
Channel partners too are increasingly eyeing value proposition in partnering with the new emerging tech companies, offering unconventional products as against the already established IT vendors.
The strengthening ties between startups and channel partners are evident with about half of the startups participating in the 2016 MIT Sloan CIO Symposium’s Innovation Showcase, tying up with channel partners.
According to a tech startup, Menlo Security, a firm offering cloud based isolation technology which rests between the device of a user and the internet, channel comes as a critical element for the success of a business as that’s the only way a company can reach to the target customers.
Channel partners largely focus on referring their customers to the technology being offered by the startups. In some cases, however the association focus more on reselling the offerings of the startups.