__p Seagate Technology has announced a change in its corporate logo and slogan.
p____p The company�s new slogan goes, “We Turn on Ideas”. However, it has stuck to its green corporate color.
p____p According to the communique, the Seagate�s branding has been overhauled to indicate its various improvements performance in processes like streamlined supply chain management as well as improved quality control methodology.
p____p The company has also dedicated a portion of its website to announce changes and allow its channel partners and suppliers to download marketing-related as well as other information on its new branding strategy.
p____p However, Indian channel partners do not seem to be fully informed about the change in the company�s branding. When ChannelTimes spoke to some resellers, many of them expressed ignorance about the changes made.
p____p In fact, quite a few of them mentioned that if Seagate really wants to make an impact, it must advertize its new branding strategy through the media as well as channel programs.
p____p “The new branding can actually help Seagate�s sagging market share. But it will happen only when the company makes an effort to advertize these changes like it is done by other vendors and not by remaining silent about it. This should be accompanied by better marketing and product support,” said a Seagate reseller who refused to give his name.
p____p Seagate resellers in Nehru Place also claimed that this change in branding would also augur well in its channel programs, incentives and product support policies, so as to make an impact on the market.
p____p Moreover, when asked for information on how this new branding will help Seagate�s image in the country, the India office failed to give any further clarifications, since it claimed to be going through a “silent” phase.p__