With Strong Channel Play, Dell EMC Leads In External Storage

Dell EMC

With a strong channel ecosystem, India is leading the external storage business for Dell EMC in the Asia Pacific and Japan (APJ) region. In a recent IDC report, the country has overtaken others with an all-time high demand for storage, helping the businesses deliver meaningful technology innovation to the customers.

According to the International Data Corporation (IDC), the external storage market in India grew at 16.7 per cent (year-on-year) in 2018, which is one of the highest in the world. Dell EMC is currently number one in India in the external storage market.

According to the IDC, India storage market is projected to grow at a CAGR of eight per cent over the next four years while the APJ (excluding China) market is expected to grow at only 1.39 per cent in the same time-frame.

“All-flash array (AFA) is nearly 34 per cent of all storage shipped today. By 2022, it would be 42 per cent in APJ (excluding China). In India, AFA is 37 per cent of all storage shipped today and by 2022, it would be 43 per cent of all storage,” said the IDC in its latest report.

According to Dell EMC, the Indian enterprises are now striving for Hybrid Cloud and multi-Cloud offerings where the same ease, simplicity and security can be achieved on-premise that a Cloud-only environment is expected to provide, in less cost. Dell EMC continues to be the undisputed leader in the storage market. Dell EMC’s mid-range business grew by 20% and in a market like India; price point is one of the key indicators. Dell EMC have about 30% share in the mid-range segment. There is huge potential for India and the marketis expected to grow by 8% in the next three-four years.

Recently the company has also unveiled new updates for its 2019 Partner Program designed to drive growth and profitability for partners through its Simple, Predictable and Profitable approach. The Dell EMC Partner Program launched two years ago when Dell and EMC officially merged. In that time Dell EMC and its partners have delivered very strong results – with Dell Technologies partners delivering $49 billion in orders in the 12 months leading up to Q4 FY19 – and the focus remains on sustaining and investing for further growth.

In a statement, a Dell EMC spokesperson said, the company continues to value partner feedback and the new enhancements have been developed and implemented according to direct input from partners in order to streamline the program, whilst delivering greater opportunities for success.

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