Xerox Expands Channel Opportunities with New Launch

Channel Opportunities

New Delhi: Xerox launched new ConnectKey portfolio with which channel partners will find additional opportunities to grow revenue and enter new markets. Personalized workflows, one-touch access to the cloud and multi-layered security features make the new Xerox AltaLink and Xerox VersaLink product lines more attractive to customers, profitable for partners and easier to sell. Channel partners can use the Xerox App Gallery, to develop and sell custom applications, helping them gain “stickiness” with clients and generate recurring revenue, said the company in a statement.

“Our focus has always been on how to give the best to our customers. Our channel partners are spread across the country and they constantly update us on the market demands, need and customer feedback. Our strength in the field and customer service has been one of the best since inception and this has helped us to both retain old customers and push to bring in new ones,” Balaji Rajagopalan, Executive Director, Technology, Channels & International Business, Xerox India said in a recent interview.

Another huge focus area for the company is the SMB market. Indian Small and Medium Enterprises (SME) sector has emerged as a highly vibrant and dynamic sector of the Indian economy over the last five decades, he added.

“Providing our channel partners, including multi-brand dealers, with the right combination of technology, software and services to grow their businesses is among the biggest priorities for Xerox,” said Mike Feldman, president, North America Operations, Xerox.

“Seventy-five percent of SMB sales are made through indirect channels, and this launch underscores our commitment to R&D, product delivery and channel support that will lead to the long-term success of our partners.”

The 12 entry (A4) and 17 workgroup (A3) devices, both color and monochrome, and with speeds up to 90 pages per minute, are all equipped with ConnectKey – a powerful combination of technology and software for small- and medium-sized businesses and workgroups in larger enterprises. With a similar interface and features and functionality across the fleet, partners can provide a more consistent user experience which translates to better sales and service margins.

The AltaLink and VersaLink product launch makes it possible for channel partners to maximize revenue opportunities by selling a full line of workplace technologies, including light production multifunction printers, managed print services (MPS) and workflow automation solutions.

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