Zebra Technologies Expands Global Software Vendor Strategy

Zebra Technologies Corporation, a US-based provider of hardware and software solutions and services, announced a global independent software vendor (ISV) initiative designed to increase collaboration with its vendor partners while also expanding their engagement with the wider developer community.

Commenting on the launch of the new initiative Bill Cate, Vice President, Channel Strategy and Operations, Zebra said, “This launch demonstrates Zebra’s commitment to the channel and its recognition of the importance of the ISV partner and developer communities.”

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Zebra also announced the appointment of James Pemberton as the global lead of this initiative, which has been set up to help the company’s customers make smarter decisions with products, software and services that build visibility.

James’ proven dedication to building strategic relationships with these important groups is key to leading Zebra’s renewed efforts to further engage them in building solutions that help our customers know more about their business,” Bill Cate said.

The new initiative will increase market penetration with ISV partners and enable enterprise application development through a revamped developer community portal. Zebra’s global ISV program reflects the global nature of software businesses. ISVs can join in multiple regions simultaneously; they can register and be recognized for projects globally, says a media release circulated by the company.

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While commenting on ISV partner collaboration James Pemberton, Global ISV Strategy Director, Zebra said, “Innovation driven by the ISV partner and developer communities strategically aligns with the industry leading product portfolio Zebra offers to its customers, and we are poised to successfully reach more developers focused on enterprise projects than ever before. I’m excited to see this developer outreach and our ISV partner collaboration yield new opportunities, profitability and simplicity to benefit all parties involved.”

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