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Microsoft Augments its Devices, Services Business

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New Delhi, Jan 2: Microsoft is gearing up to strengthen its devices and services business and towards this end is looking to add 2,000 customers every month, published media reports said.

To begin with, Microsoft has introduced a cloud based operating system, which will help a technology user to make use of the same set of applications such as word documents or games across devices such as phones and tablets.

Cloud OS network is a worldwide group of 25 cloud computing service providers such as Capgemini, Fujitsu, SingTel and others that will take Microsoft’s products to corporates all across the globe. With their help Microsoft will be able to compete with the existing companies like Oracle, SAP, Salesforce and many others that sell technology used in enterprises and resultingly try to dominate both devices and services business, says the article published in the Business Line.

Microsoft also plans to release SQL server 2014, which is used in data centres that form the backbone for banks, financial institutions and other businesses.

The article quotes Srikanth Karnakota, Director of Server and Cloud Business at Microsoft, to suggest that concepts like BYOD would result in increased usage of apps such as field sales workforce training and growing data usage are on the rise and this is prompting companies to look at solutions that address these issues in an affordable and simple manner.

Microsoft also released a new Visual Studio (a software coding language) and a version of Windows Azure software, with more features such as better security, storage and data management. With these additions, users can access different systems for things like payroll data, HR or financial data that require constant updating cycles (to guard against hackers) and maintenance.

Typically, companies use different software for their sales people and other business functions use another type of software and it is getting to be a nightmare to maintain these, said Sanchit Vir Gogia, Analyst at Greyhound Research in a statement.

Research group Gartner in its Q2 data revealed that revenues from server market fell 3.8 per cent compared with last year, but Microsoft is confident about its growth.

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