AppsFlyer Launches Solutions Partner Program Worldwide
AppsFlyer, a mobile attribution and marketing analytics firm announced the global launch of its Solutions Partner Program (SPP). The program enables global and regional advertising agency partners to enhance delivery for their brand clients through dedicated training and certification.
While navigating the complexities of deploying and effectively using best-in-class technology, many AppsFlyer customers look to their agency partners to help guide them across multiple disciplines where data makes an impact on their budgets and business decisions.
AppsFlyer’s Solutions Partner Program provides agencies with the ability to learn and validate knowledge and expertise in mobile and channel marketing, as well as AppsFlyer platform capabilities. Solutions Partners are also able to gain exclusive access to AppsFlyer products for their clients.
“In 2019 alone, AppsFlyer customers made $20 billion worth of decisions leveraging AppsFlyer technology,” said Daniel Kahtan, Senior Director of Global Agency Alliances, AppsFlyer.
“We are in a unique position to support agency partners in driving positive performance and unlocking new sources of growth for mutual brand clients. We will continue to prioritize and support agency professionals with education around best practices so that they are well equipped to advise clients about developing data-driven digital strategies Martech.”
AppsFlyer’s certified solutions partners have completed advanced training and developed in-depth expertise. Some of the agency partners have qualified as proficient platform users and mobile experts include 360i in the US and M&C Saatchi Performance in India, Singapore, United Kingdom, United States.
“For 360i, going from micro tech implementation to macro strategic thinking and learning how to guide clients when it comes to the attribution that informs larger marketing decisions is mission critical,” said Vladimir Golinder, Vice President, Head of Media Technology, 360i. “This program provides us the ability to quickly transform technical knowledge into strategic business concepts that help clients capitalize on change.”
Dan Rosen, Global COO, M&C Saatchi. “As an AppsFlyer Global Alliance Solutions Partner, our teams are now fully trained and certified, providing us with an even stronger foundation to scale delivery, optimise performance and increase efficiencies for our clients.”