Eighteen months after its acquisition of Motorola Solutions Enterprise business, Zebra Technologies Corporation shared its vision for the company moving forward within a growing industry category, Enterprise Asset Intelligence (EAI). By providing “Visibility That’s Visionary”, Zebra increases businesses’ ability to track critical assets within their operations and know exactly what they are, where they are, and their condition so they can make smarter, faster decisions that improve their bottom line.
Aligning their solutions to its vision, Zebra is now bringing new game-changing products, services and partner programs to the Indian market. Zebra’s has also recently introduced a new channel partner program – PartnerConnect – which unifies Zebra’s previous channel programs. The new program is designed to evolve the best of Zebra’s award-winning inclusive channel ecosystem, address the needs of distributors, ISVs, and resellers, provide opportunities for growth, and meet customer and market demands.
Deep Agarwal, Regional Sales Director, India, Zebra Technologies, “We are moving into a new era of business in which connectivity is instrumental. Enterprises are seeking technologies that can add value to their operations, and we recognize the changing needs of our customers and channel partners. Today, we are extremely excited to be unveiling the next wave of products that would drive growth in the Enterprise Asset Intelligence ecosystem. With Zebra’s focus on offering ‘visibility that’s visionary’, we will enable our customers in India to harness IoT, cloud, and mobility to gain actionable insights into their most important assets and people – increasing productivity, customer satisfaction, and their bottom lines. At the same time, our new PartnerConnect channel program will help our partners meet the demands of their customers and ultimately grow their own brands and businesses. It is an exciting time for us at Zebra.”
For more than 40 years, Zebra has developed the building blocks of today’s Internet of Things (IoT) technology with its global leadership in the Automatic Identification and Data Capture (AIDC) market, including sensors, barcodes, RFID, and wireless networks. The arrival of the cloud and the ubiquity of wireless networks have made connecting devices and mining their data much easier, and the IoT is bringing us into a new industrial age in which the physical is being converted to digital.
The evolution of the AIDC market to a more strategically oriented EAI focus is being driven by technology trends: IoT, cloud-based data analytics, and mobility. Zebra is leading this evolution through its operational framework of “sense, analyze, and act.” Its solutions automatically “sense” information from enterprise assets, including packages moving through a supply chain, equipment in a factory, workers in a warehouse, and shoppers in a store. Operational data from these assets, including status, location, utilization, or preferences, is then “analyzed” to provide actionable insights. And with mobility, these insights can be “acted” upon to drive better, more timely decisions by users anywhere and anytime.
According to the Zebra Technologies Global Shopper Survey, stellar customer service continues to drive retail, with 64 percent of shoppers claiming they are more willing to make purchases from stores that provide better customer service, and 41 percent of shoppersagreeing they have a better experience in stores where sales associates use the latest technology to assist customers.
Zebra’s recent Global Warehouse Vision Study shows more than 40 percent of respondents cited shorter delivery times as a key measure requiring warehouse investment. With the visibility Zebra’s technology brings into manufacturing and T&L processes, the industry is in a better position to deliver on the promise of flawless fulfilment, especially as customer expectations increase regarding improved service and shorter delivery times.
In healthcare, patient identification is an important application for Zebra and its customers globally. Smart, non-invasive technology that gives hospitals real-time, accurate time tracking, evaluation, and feedback is essential to provide greater attention and care to patients.