Mumbai: Delhi based Ziox Mobiles, one of the fastest growing mobile handset brands in India, has designed their channel initiative to reach out everyone around India from remote place to the cities.
Ziox has sketched out a plan to target the remote places in India where mobile phone demand is yet to pick up like it has done in larger cities and towns. The company has initiated some major channel engagements and initiatives around the year to grasp the phone market and to reach out as many consumers as possible. Chronologically some of the major facts of Ziox mobile’s strengthening Channel business are as follows:
Appointment Of Chiranjib Sarkar As National Head Sales at Ziox
The very first step that Ziox mobile took to expand its channel business is the appontment of Chiranjib Sarkar as the National Sales Head for Ziox Mobiles in month of May. Sarkar, formerly with Intex where he led the channel & distribution management verticals, would he was in-charge for strategy planning and regional profitability mapping. In his role, he has driven the brand’s physical footprint across the country with the expertise of building channel business.
Ziox Mobiles Pan India Launch Of Phones And Partners Engagement
Ziox has announced the launch of over 10 smartphones and 20 feature phones at its annual retreat in Goa. With an already existing presence in Maharashtra, Gujarat, West Bengal, Karnataka, Delhi, Goa, Bihar & Jharkhand, Ziox Mobiles has gone national with its announcement of pan-India team alignments with heads roped in for the North, South, East & West regions of the country and planned phase-wise launches of smartphone and feature phones.
The launch was attended by the senior management from Ziox Mobiles and over 200 top channel partners from across the country. Ziox announced its expansion plans and facilities around India. This has attracted the channel partners to get in the channel business but also attracted consumers.
Ziox Conducted Partners Meet In Roorkee
With the wide response at the annual retreat in Goa Ziox did a partner meet at the Hotel Centrum in Roorkee in August which was attended by 150 partners in the organization’s distributor-dealer network, and the ceremony marked the announcement of 15 new feature-phones and 10 new smartphones in the coming quarter. The partners meet was aimed at enhancing the channel connect and understanding the market requirements from the distribution network. Further to this, Ziox also announced its strategies, focussing on newer geographies with equal emphasis on last mile visibility efforts. “Ziox believes in mutual growth with channel partners, in growing and expanding the brands presence across India” said Gaurav Kapoor, State Head – Uttarakhand, Ziox.
Ziox Mobiles conducted Partner’s Meet In Ludhiana
Targeting the northern region, Ziox also conducted one of its biggest partner meet in Ludhiana in early September. It was attended by over 200 partners in the organization’s distributor-dealer network, the partner Meet successfully engaged channel partners in orienting them with the new products by Ziox and the areas of focus in the realm of sales. The meet aimed to acknowledge the partners and extended teams who have successfully assisted in delivering quality services to Ziox customers and helped the brand in establishing stronger foothold in the newest regions.
Ziox Mobiles conducts ‘Gujarat Retailer Bonanza Meet’
‘Gujarat Retailer Bonanza meet’ with Mega Lucky Draw, held at Hotel Caspia, Ahmedabad. The event was joined by over 300 partners from all over the state, in the organizations retailer network in September 24.“The draw of the event being the prizes won by over 20 partners, ranging from Induction cooktop, LED TV, Refrigerator, Scooty, Motorbike & Alto Car amidst the enthusiasm among the network. With an overwhelming response from the ‘Manchester of India’, the ‘Gujarat Retailer Bonanza’ at Ziox aimed at celebrating the success of Ziox and establishing the next steps for its stronger foothold,” the company said in its statement.
Distributors Meet For UP & Uttrakhand Partners
Ziox also conducted its Distributors meet for UP East and Uttrakhand partners on September 28. The company dedicated two days to meetings and exchanges of opinions with the distributors and introduced them to the new offerings (launches) in pipeline and also the schemes/plans for Diwali.
The company also briefed its distributors about different schemes for the future. On the occasion, Chiranjib Sarkar said that the company aimed to build and maintain long term and mutually beneficial relationships with all of its partners.