House of Technology ‘HOT’ spread over 40,000 sq ft
New Delhi, June 14, 2013: Housed in a an area of 40,000 sqft ,the House of Technology ( HOT) is a breakthrough initiative by Unique Infoways, an established IT & electronics re-seller, designed to raise the bar in electronics and IT retail and set new benchmarks in the way consumers interact and purchase products in this category. This new plush marketplace located at the Nehru Place Metro station is undoubtedly set to become the new, happening destination for IT and electronics products.
HOT has several “firsts” to its credit: The first strategically located electronics outlet in a buzzing metro; the first store to remain open 24X7 the year round; the first to host close to 100 technology brands under one roof; the first to offer product fulfillment solutions onsite and the first retail format that ensures maximum interactivity between customers, products and sales support staff.
The store has the most comprehensive array of products – be it laptops, desktops, peripherals, accessories, mobiles, tablets, smartphones, gaming equipment, cameras and much, much more… all showcased under their respective brands in a format that simulates a shop-in-shop scenario with well trained , knowledgeable staff on hand. Several Product Trial Stations help customers get a leisurely feel of the products prior to making their purchase decision.
Nehru Place Metro Station becomes the first Metro Station to host such a significant IT retail complex in its premises.
Speaking at the HOT launch conference, Vipul Jain, CEO & Promoter, Unique Infoways said: “We are pleased that we have been able to bring together all the premium IT brands under one umbrella called HOT, making this a truly one stop destination for all gadget needs.I am proud to dedicate HOT – India’s largest, world class and interactive digital lifestyle centre to the people of
Delhi. We have introduced a format that allows close interface with our customers to help them make optimal decisions as per their requirements and incorporated a non-intrusive way of gaining insights into consumer’s buying behavior which will help us customize our solutions and gain customer confidence . Iam confident that HOT will be a game changer in IT retail and we have definitive plans to scale up this business by replicating this in other cities and centres.
We intend to follow and exceed the best global business industry practices, which will deliver a true world class retail environment. Our aim is to provide customer post sales support facilities as well and we have dedicated resources for the same”, he further added.
More than 100 brands that include Apple, Dell, Lenovo, IBM, HCL, HP, Acer, Asus, Toshiba, Fujitsu, Samsung, LG, Blackberry, HTC, Nokia, Sony, Motorolla, Micromax, Canon, Fujifilms, Nikon, Panasonic, Viewsonic, Bose, Siennehiser, Jabra, iBall, Philips, Huwaei, Hitachi, Compaq, Casio are on display at the mall .While HOT’s East Wing will have electronic gadgets from Air Conditioners and Audio Systems to cameras and smart phones, the West Wing of the store would cater specifically to the information technology related products that include computers, lap tops, tablets, accessories besides security systems like CCTV cameras etc. HOT has obtained the necessary permissions to remain open till 2 am, round the year and is in the process of getting necessary approvals to stay open 24 hours.
HOT expects about 12,000 footfalls daily and targets a sale of approximately 20 crore per month.The marketplace will also host various IT and electronics exhibitions ,new product demonstrations and brand launches besides recreating a vibrant , lively environment through live entertainment acts and performances.
Also present on the occasion were Debjani Ghosh, MD- Sales & Marketing South Asia, Intel, Manish Sharma, MD, Panasonic, Kadato Kimura, GM, Marketing, Sony India, Sanjeev Krishan, Chairman, Iris Computers who spoke glowing words about the HOT initiative.
“HOT” Highlights
· India’s first and largest 24 x 7 Electronic Mall
· Over 100 electronics / IT brands available under one umbrella
· Electrifying carnival atmosphere
· In- mall live contests and talk shows
· On the spot finance; free delivery
· Customized post sales support solutions
· Exclusive car parking facility for 250 vehicles
· Unique MIS reports revealing customer behavior and buying patterns