A year after the Quantum NOW program has been introduced Quantum Corp. said that deals generated by partners in the program have grown significantly and the program is demonstrating early rewards for Quantum’s channel partners.
“Initiated just last year, the Quantum NOW Program has clearly been a success for rewarding those partners who are focused and dedicated to selling Quantum,” said Brandon Cass, Quantum’s Director of Channel Sales in the Americas, and creator of the Quantum NOW program.
Quantum NOW is designed to empower Quantum channel partners frustrated with storage and channel program options available in the wake of industry consolidation. Quantum NOW provides partners with margin enhancements, expanded training options designed to drive incremental revenue, and more extensive marketing support and lead generation capabilities.
The program offers special incentives which can double the typical gross margin for channel partners when they add a new customer, compensating them for the extra time it takes to nurture new customer relationships. In contrast to typical industry incentives, the NOW program can be worth tens of thousands of dollars, rather than hundreds, and is paid directly to sales representatives in addition to the margin they make on Quantum products.
The Quantum Alliance program is rolling out new benefits for members, including:
New Lead and Opportunity Passing Process: Quantum generates qualified leads for Quantum Alliance members and can now directly pass leads electronically through the Quantum Alliance portal to shorten the time between lead qualification and contact.
Faster and Simpler Deal Registration: A new and improved deal registration portal will be optimized for portable devices, making it faster and easier for Quantum Alliance members to register an opportunity.
More Frequent and In-depth Training: Quantum Alliance members are now offered more frequent live and recorded training to help them identify, develop and win more new opportunities.
Improved Content to Generate Demand: One benefit of membership in Quantum Alliance is Quantum’s assistance with demand generation activities. Partners can use pre-formatted marketing campaigns or request free help from Quantum to fully execute eMarketing and telemarketing campaigns with all leads going directly to the Quantum Alliance members.
Refreshed Quantum Alliance Portal: Quantum recently introduced a completely new Quantum Alliance portal in English, with plans to roll out the new portal in other languages. The new portal makes information faster and easier to find and is available via mobile devices.
Elevate Partners’ Brands: Quantum is making it easier for Quantum Alliance members to elevate their corporate and individual members’ brands. Syndication allows Quantum Alliance members to automatically feature Quantum solutions on member websites to showcase their solution offerings. In addition, Quantum will soon offer partners a way to one-click post pre-written content to social media sites such as LinkedIn, Twitter, and Facebook.