Bengaluru: D-Link has introduced its all new Value in Partnership+ (VIP+) program, underscoring its continued commitment to supporting channel partners. D-Link’s channel program offers partners an expansive breadth of products, trainings and certifications, proactive technical support, as well as sales and marketing tools for enhanced networking, security, and IP surveillance solutions to their customers.
The expanded D-Link VIP+ Program offers benefits and resources designed to help value-added resellers (VARs) deliver more value and grow their profitability.
“D-Link is committed to the highest quality, best-in-class partner program and delivering innovative, highly competitive products,” said Diana Luong, channel marketing manager, D-Link. “The new D-Link VIP+ program offers enhanced tools to increase profitability, making it easier for reseller partners to sell and support D-Link’s award-winning business solutions.”
Enhancements to the new VIP+ program include a new partner level, expanded discounts, and additional certification. Also, non-profit customers are now eligible for VIP+ discounts. New program elements include:
D-Link Copper Partner Level – D-Link continues to offer partners a lucrative channel program that includes a strong deal registration program, stackable upfront discounts, a back-end volume incentive rebate (VIR), and D-Link Rewards program. The new Copper Partner entry level allows partners to receive the following benefits: dedicated account management, access to Quarterly Product Roadmap briefings on the latest D-Link product core technologies, and upfront discounts at the time of purchase.
New Certifications – The D-Link Certification Program was created to provide partners with relevant sales and technical knowledge and includes a new certification course. D-Link’s new Fundamentals certification assists partners with sales positioning and understanding D-Link’s product portfolio.
Non-Profit Discounts – D-Link now offers partners a five percent upfront discount on any Business Solutions products purchased for the government, education and non-profit end customers.
Additional VIP+ Program Highlights
D-Link provides channel and nonprofit partners with access to a wide range of essential marketing resources, and as with all aspects of the VIP+ program, is a free service for partners. Benefits include:
• Upfront discounts on business class products
• Quarterly VIR rebate eligibility
• 24/7 priority tech support on business-class products
• Lead sharing and Marketing Development Funds (MDF)
• Free, on-demand and online VIP+ certifications
• Access to D-Link’s award-winning product and services portfolio