New Delhi: Laptop, PC and tablet-maker Acer India has appointed Chandana Gupta as the Associate Director for Consumer Sales. Gupta will lead an experienced team to drive deeper engagement with the company’s business and channel partners and help grow the consumer business to even greater heights.
Gupta’s experience span covers Regional sales to National sales in both consumer and commercial (enterprise and SMB) for T1 & T2 Channels. Her last assignment was with Lenovo India as Head – Consumer Distribution Sales, where she was heading T1 and T2 distribution channel for Lenovo PC products in India.
Commenting on the appointment, Chandrahas Panigrahi, CMO and Consumer Business Head, Acer India said, “It gives me immense pleasure to welcome her to the team as our Associate Director for Sales. I am sure she is going to take Acer to new heights and prove to be a very dynamic leader in the organization”.
“I am delighted to join Acer and start an exciting chapter in my career, it is only been few days and I could already see the vision, energy and determination of the team at Acer. I am looking forward to the challenge ahead and lead the team to drive the consumer business to even greater success,” said Gupta on her appointment
Jeganath, Chief Sales Officer, Acer India said, “I believe Chandana has brought along a great deal of experience and learning for Acer, which is going to benefit the organization in the long run. I welcome Chandana to the Acer family and hope that her tenure with us is going to be a long and successful one”.
Acer has already put in place a robust channel strategy to accelerate growth. We currently have 27 stores across the countries, including Tier II and Tier III cities. Acer is strengthening its partnership as well as customer outreach program with intensive engagement programs.
In recent months, the company has forged strong partnerships with all the large format retail stores, with an aim to increase Acer’s brand presence in tier II and III locations. The PC maker also has a robust distribution network comprising Acer Lounge, Acer Malls and Acer Points, and is planning to expand it even further.
To keep pace with the dramatic changes in the IT landscape, Acer has been investing significantly in training, in-store merchandising with apt showcase/display of new high end models, sales enablement, schemes and easy finance options.