Bengaluru: After launching the unified Dell EMC partner program, the company announced an enhanced focus and investment in the varied service provider industry that includes communications service providers, cable multiple system operators, hosting/co-location providers, public cloud providers, vertical market cloud specialists, and consumer webtech providers.
The effort includes an expanded service provider track in the Dell EMC Partner Program and a new solution engineering practice.
The company is laying emphasis on expanding Cloud Service Provider (CSP) partner track. The CSP track in the 2017 Dell EMC Partner Program features an expanded go-to-market engine, anticipating significant scaling of the Dell EMC partner ecosystem. Participating partners can leverage the program to create differentiated cloud services, shorten time-to-market and accelerate time-to-revenue.
The CSP partner track is one of the five partner-type tracks in the Dell EMC Partner Program. The other tracks include Solution Provider, OEM, System Integrators (Alliances) and RSA.
“The service provider industry is at a turning point in how services are created and consumed – they need flexibility and speed at a low cost. With the Dell EMC Partner Program, service providers can get the best technology and go-to-market support to quickly scale and stand up differentiated services to meet the needs of their customers, be more competitive and grow their businesses,” said, Jay Snyder, senior vice president, Global Alliances, Service Providers & Industries, Dell EMC.
The key investments demonstrating the renewed Dell EMC commitment include:
• Strengthened partner compensation benefits including predictable revenue-based rebates and access to both earned- and proposal-based business development funds
• Enhanced rewards for cloud resale partnering between participants in the Dell EMC Partner Program Cloud Service Provider and Solution Provider tracks
• Increased Dell EMC sales and marketing investments that expand the available sell-with and sell-out resources on behalf of service provider partners globally and regionally
To complement the partner program, Dell EMC is also investing in a global solutions engineering practice to produce a wide range of tested and validated systems for various service provider use cases. The practice leverages Dell EMC’s compute, storage and open networking solutions, providing industry-standard building blocks for deployment at any scale from the customer edge to hyperscale data centers.
The service provider solutions engineering practice will focus initially on network functions virtualization (NFV) solutions principally for communications service providers.
“Our goal is helping service providers digitally transform their operations and delivery models with modern internal infrastructures using common, scalable and flexible building blocks. With our deep knowledge of the service providers’ environments, business requirements and partners, we can deliver best-in-class solutions – from hardware to platforms to fully validated systems,” Tom Burns, senior vice president & general manager, Networking, Enterprise Infrastructure & Service Provider Solutions, Dell EMC.
The CSP track currently active and is expected to grow to well over 300 participating partners around the world. The enhanced Dell EMC Partner Portal is live now, providing a single point of access to all partner-related assets, benefits and services. The company validated systems for service providers are expected to be available in the spring of 2017.