After starting operations in Ukraine in 2009, and then stepping into Russia in 2014, jewelry brand Gold 24.in has now decided to make its presence felt in India, with their launch of expansion operations in the country, after they first started in March this year. The plans are to operate on a hybrid model of kiosks and stores, currently underway in Mumbai, and in the future, will have their footprint across the country.
Certainly not hiding his excitement, CEO Konstantin Bigus explained his thrill at the launch, saying “The concept of Gold24.in megastore for branded jewelry came into the picture just a few years ago and we plan to take the whole experience one step further. Apart from the online platform, we have a standalone store in Mumbai and we are coming up with different offline concepts in different parts of the city.”
Bigus said the company is aware that jewelry is an important part of Indian culture and keeping that in mind, it has incorporated quality products like precious jewelry, gold ornaments as well as luxury and gold watches in Gold24.in megastore.
“Besides the pocket-friendly options, we bring together a whole line-up of jewelry and watches at different prices from local as well as international brands, keeping in mind all types of customers,” he added.
The objective of the company is to provide as many options as possible for a large-scale target group. They mainly have four sub-categories of their offerings that comprise of fashion jewelery, silver jewelry, diamond jewelry and precious jewelry. Also, they offer a wide variety of simple to luxury and gold watches. This remains the primary USP of Gold24.in, where one can find what the heart desires, and that too at the best price ranges.
There is something for everyone here, which is exactly what the organization believes in and is working relentlessly every day to create the perfect amalgamation of budget-friendly as well as high-end jewelry and watches. This e-commerce company has collaborated with about 130 jewelry and watch brands, which include top 20 international brands including Versace, Gucci, Nina Ricci and Bibigi. They also have popular Indian jewelry brands like Sparkles, Gitanjali, Candere and Surat Diamonds among many others. Top international watch brands, including Fossil, Morellato, Aquamarine, Kenneth Kole and Diesel, and Indian brands like Titan, Fastrack, Sonata and Casio are also available at the store.
Talking about the future plans, Bigus said, “We are getting in touch with new companies and new vendors so that our customers have more and more options, and once we have successfully established our brand, we are planning to open up franchise stores as well and launch an app customized for Indian consumers.”
The organization also plans on opening up stores in other metro cities like Delhi,
Gurgaon, Bangalore and other tier 3 cities. Its corporate office is located in Mumbai. A process for a pan India reach has already begun and Gold24.in is set to take the jewelry buying experience in India to another level. A lot of thought has gone into making this platform user-friendly and exciting for all customers. With a clear understanding of the needs of the Indian buyer, Gold24.in is here to offer a wholesome online jewelry buying experience.