Selling is an art. The truth of this statement has been acid tested many times in different fields. While it comes to the selling of IT products, there is no need to review the reality of this – not agreed?
Obviously there are many issues that are affecting growth of IT products’ business in the country – some of those are common to all pockets, others are varying depending on region (or locality), time and person.
To be very specific, on the first two factors mentioned above, resellers have very little control once the business is already in running stage. However, keeping apart the corporate sales, when it comes to selling directly to the end-users, where majority of resellers are involved, there are many things that can be done to boost up sales.
At a visible position in a small suburban hair-cutting saloon, the owner is maintaining two desktops, which are loaded with recent songs and some low-cost games. He is maintaining two nice earphones too. While asked, he replied – this adds to his income, as the local children like to visit his shop repeatedly. His business trick for children is – cut hair and play games. For adults, he has kept sweet songs. It is working well against the traditional newspapers and film magazines. Who sold the idea to that saloon owner? – a (great!) local IT reseller.
Today IT is an implemented part of school education in almost all parts of the country. Unfortunately, in most of the schools – especially in suburban or rural areas, the computer laboratories are full of donated backdated products, which are often useless for the modern IT education. Can’t any local reseller tap the opportunity by convincing the school committee for an IT facelift?
In many pockets, local clubs or associations or libraries are now financially sound enough to go ahead for IT absorption. Can’t any local reseller approach them for the purpose?
Several religious or charitable organizations get PCs as donations from others. However, they do not know how to create a LAN environment. Can’t a local reseller take up the job?
Indian resellers need to be proactive today. The day has gone when IT product reselling could be done sitting inside the shop counters, or just responding to buyers’ calls. Now the time demands dynamic approach. If the concept of social Darwinism teaches something, then resellers need to care for the phrase – “the survival of the fittest,” before it is too late.