Keeping its commitment towards corporate social responsibility (CSR), Fashion and lifestyle e-tailer Limeroad.com has set a target to empower 1.5 lakh women entrepreneurs over the next two years.
Limeroad, which is backed by Matrix Partners, Lightspeed Ventures and Tiger Global, has attracted a thriving community of 2,00,000 women scrap-bookers since is inception in October 2013, of which 25 per cent are active entrepreneurs.
Scrapbook is a feature that invites users to create ‘styled looks’ by putting together an entire ensemble, including clothes (pairing tops and bottoms), shoes, earrings, handbags, belts, scarves, which are available to 5 million monthly shoppers on Limeroad.
“For each look sold, the scrap-booker earns a certain percentage depending on the value of the products sold. Shoppers can either buy the entire look or select individual pieces. Some of our bestseller scrap-bookers earn ₹15,000-₹25,000 a month as their unique style looks are instant hits with our shoppers,” Suchi Mukherjee, founder and CEO, Limeroad, told Hindu Business Line.
Today, Limeroad has empowered 55,000 women entrepreneurs, who are recognized for their unique style quotient by shoppers on the site. “It is only a matter of time before we have 1.5 lakh women entrepreneurs on our platform”, Mukherjee said.
While most e-tailers are busy wooing sellers from across the country, Limeroad has restricted its seller-base to just 5,000. Asked why, Mukherjee said, “Although we have 50,000 registered sellers, we have invited only 5,000 handpicked sellers to go live on Limeroad, while 45,000 are on the waitlist.” Limeroad offers 2 million user-generated looks every month to its 10 million registered users.
Limeroad competes with e-commerce honchos Amazon, Flipkart and Snapdeal as well as fashion e-tailers such as Myntra, Jabong, Roposo, Wooplr and Voonik.