In an attempt to create awareness among users regarding electronic-waste (e-waste), Nokia India has launched its ‘Take Back’ campaign. Under this campaign, the consumers can drop their old mobile phones and accessories regardless of any brand in any of the recycling bins installed at Nokia Priority Dealers and Nokia Care Centers. In response, Nokia would not only get these phones recycled, but plant a tree for every handset dropped into these bins and giving out a surprise gift to the consumer.
A survey conducted by Nokia in 13 countries has showed that only a mere 3% of the mobile phone users had recycled their old phone, while others chose to sell it or pass them on to friends or family. According to a survey, 50% of those surveyed were unaware about mobile recycling. Awareness on e-waste recycling was the lowest in India, which was a mere 17%.
According to Nokia, 100% of the materials in the phones can be recovered and used to make new products or generate energy. The ‘Take Back’ campaign will be rolled out in phases across the country.
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