–Krishnan Gunasegharan
I come across many articles in various forums, where Channel partners across the country blame the online marketplace for their shrinking margins and losing customers. However, this is the time when we have to ask ourselves whether the issue is with the online mode of selling alone?
How many of you still recall the first beach visit ? Hasn’t it remained nostalgic for us? When I recall the visit to a sea shore during a school picnic, I remember my teacher’s warning on getting drenched.
When I saw ferocious waves, I thought it’s going to drench and make me shiver. But waves became shorter and shorter covering only my foot.
Just like that, as days passed I realized perseverance can take us farther than brilliance. I am sure all of us are successful because of our perseverance, like the those waves that bring joy to people present at the shores.
Our customers were also delighted with the products and services we sold all these days. At times like the waves that miss the kids on the shore, we also end up losing orders due to various business models that are trying to threaten us. But let us specialize, differentiate and concentrate on various product lines that might delight our customers.
In short ‘We are warriors with our own energies and not fueled artificially.’
(The author is a Director of E-Caps Computers and can be reached at gunaa@caps.in. The views expressed in this article are those of the author and do not represent the views of Channel Times or any of the websites managed or operated by Trivone Digital Services)