Canon To Expand India Presence, Channel Plays A Pivotal Role

Channel Plays A Pivotal Role

Bengaluru: Canon has marked its 20th anniversary in India and has announced major expansion plans engulfing the channel. The company focuses on retail and growth across all businesses to achieve a double-digit growth each year.

“We are gearing up for the next big leap towards our ‘Vision 2020’. By 2020, we envision to reach revenues of Rs.3,500 crore,” said, Kazutada Kobayashi, President & CEO, Canon India.

The company said that for the inkjet division, the prime focus would be to build greater shelf share in the top resellers and concentrate on expansion to new vertical markets with SOHO and Pro Products.

The Laser segment would strengthen its outreach towards the enterprise and government sector, along with progression towards value products with focus on customer lifetime management. Streamlining office processes and maximizing business efficiency, the Business Imaging Solutions vertical will be expanding its portfolio in 2017, aligned with the Government’s vision of “Smart Cities”. Taking its products and strategies to smaller towns, the Professional Printing domain (PPP) is strengthening its channel partner’s outreach to double its presence, across the country.

“2016 marks yet another successful year for our journey in India, as we register a growth of 9%, with our revenue aggregating to Rs. 2,348.6 crore,” added Kobayashi.

Presently, operating 214 CIS (Canon Image Square) stores across 103 cities in the country, the brand envisions to double the count of its CIS stores by the end of 2020. Through its initiatives like Canon Photo marathon, EOS Nation Seminars and Photography Workshops, the brand would continue to engage and educate customers.

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