Cisco-Owned AppDynamics Revamps Channel Program

Channel Program

Mumbai: AppDynamics, a maker of application performance and management software, announced its plans to revamp its channel program. The company which reportedly announced its plan almost five months after it was acquired by Cisco has classified partners into two tiers.

The company said its most strategic partners have been invited to join the top-level Titan Partner Program, which offers access to additional resources and support. These partners will have access to customized, in-person training; hands-on practical training; dedicated sales engineering and field channel manager support as well as an exclusive rebate program.

Under the new two-tier program, all AppDynamics partners will have access to online training courses, guaranteed margins and sales support that includes joint planning.

“We are launching an entirely new partner program that has been adapted to equip our partners with the tools, training and support needed to create critical long-term value for their customers who want to thrive in this digital revolution,” Ghazel Asif, the newly-appointed head of the AppDynamics worldwide channels organization, wrote in a blog. Asif previously led global channel sales at Cisco Meraki, where she was called a key contributor to Meraki’s growth.

“The new AppDynamics Partner Program is our response to the technical complexities and hurdles our customers are facing in the digital revolution. Working more collaboratively with our top partners and sharpening alignment with their technical talent will establish a strong network of global technology leaders our customers can call upon to help realize their digital transformation visions,” she wrote in a blog.

Together, AppDynamics and its partners will empower customers to constantly drive new innovations and renew competitive advantages through every technology trend that hits the industry. As the world becomes increasingly more connected and deeply tied to digital, a strong support system like this is critical, it said.

Cisco announced plans to purchase AppDynamics in January, just one day before the company was set to go public. The acquisition, which was completed in March, was the largest to date for Cisco CEO Chuck Robbins, who took the helm in 2015.

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