Back-end Rebates: Unity does Matter among CPs
It is heartening to see the channel unite on issue plaguing the community for sometime now. But we need sit...
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AMTRON Issue: An Eye Opener for Associations, CPs
I cannot help but draw parallels between Elcot and AMTRON, and also the manner and maturity with which the respective...
Recession Forces Indian Channel to Unite and Innovate
The whole world is succumbing to a slowdown. I am seeing a lot of companies, including IT giants, laying off...
CISCO Steps in to 2009 with New Initiatives
Although this time the New Year bash hasn’t been highly refreshing for the Indian IT biz community, many vendors have...
Nokia India Launches ‘Take Back’ Campaign
In an attempt to create awareness among users regarding electronic-waste (e-waste), Nokia India has launched its ‘Take Back’ campaign. Under...
Aten Plans to Win the High-end KVM Switch Market
Specialized in connectivity solutions in IT, Aten International is gearing up to strengthen its high-end KVM solutions market in India....
Dell Adopts Multi-channel Marketing Strategy
Dell is all set to reach buyers at every nook and corner of India with its multi-channel marketing strategy. The...
Glimpses of AMD’s Channel Initiative
In the last quarter, Advanced Micro Devices (AMD), the well-known micro processor company, managed to reach a huge number of...
Crouching Channel, Leaping Markets
Looking back, the past year should be some sort of a milestone, a defining point for the Indian IT channel...
Why Control is Important
You cannot remain profitable without exercising control. Every interaction with the vendor and channel community last week strengthened my confidence...