E-retailers Focus On Customer Retention, Recall & Loyalty
E-retailing companies are focusing on turning unit economics positive and retaining customers as opposed to their prior focus on gross merchandise value, a recent report said. “We believe this may be a function of limited availability of capital, leading companies to focus on cash generation. Post government regulations that curtailed discounts, companies seem to have done away with the same; most discounts seen online are being offered by sellers or brands themselves,” PTI report published in Hindu Business Line quoted the study by Kotak Institutional Equities. Gross merchandise value is the total...