archiveSnapdeal

E-commerce major Snapdeal has reduced the marketing fees for over 120 sub-categories, including for digital products, electronics, women’s fashion, FMCG products, as part of its policies to attract more sellers to its platform. The changes have been incorporated on the basis of the feedback received from sellers and will be effective from this week, PTI report published in NDTV quoted a company statement. However, the marketing fee for nearly 30 sub-categories has been increased marginally, it added. While the reduction in fee ranges from 0.2-18 per cent, the increase ranges from 0.5...

Amazon has reportedly witnessed a 250 percent year-on-year growth in bringing new sellers on board as it looks to tap into the booming e-commerce market in India. According to reports, the high growth figure is attributed to the e-commerce major’s decision to reduce commissions that are charged to sellers for multiple categories like electronic goods, mobile phones and tablets in order to help them sell at a lower cost. Amazon, which competes with the likes of Flipkart and Snapdeal, has cut its commissions by 25-30 per cent across categories. The...

Shoppers today no longer simply go to the nearest store; they grab the nearest digital device. The online retail ecosystem is fast evolving. Digital analytics firm eMarketer projects that online retail sales will more than double between 2015 and 2019 and account for more than 12 per cent of global sales by 2019. Retail therapy is giving way to e-tail therapy. Amazon followed by Filpkart and Snapdeal were the most preferred e-commerce websites among sellers, with highest top of the mind recall, a recent study has revealed. Read Also:Samsung India...

LG Electronics India has hired Saif Iqbal, Snapdeal’s business head for electronics, to shape its e-commerce strategy by December, people aware of the development said. Iqbal is an alumnus of Indian School of Business and IIT Roorkee. Earlier he was the Business Head for Electronics Category (Computers, Home Entertainment and Appliances) at Snapdeal.com - where he headed the Innovation function, to develop new business and growth areas. LG plans to launch televisions, white goods and smartphones exclusively for online sales so as to minimize the conflict with brick-and-mortar retailing, they...

ZAGG is a publicly traded company based in South Salt Lake, USA. It is best known for its line of protective coverings, audio (iFrogz) and keyboards for consumer electronics and hand-held devices under the brand name InvisibleShield. ZAGG is global leader in accessories and technologies that empower mobile lifestyles. ZAGG, a global leader in accessories and technologies that empower mobile lifestyles, has announced their ZAR reseller program for India. As a part of the program, the company is appointing 300 authorized resellers across 20 Indian cities. ZAR, which stands for...