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Telecos Leverage On Social Media For Better Consumer Engagement

Social media platforms have always been a powerful tool to create a dialogue with the end users and understand their expectations from the brand. On the sidelines of much talked about RJio Launch, leading telecom vendors such as Bharti Airtel, Vodafone India, and Idea Cellular are now enhancing their digital footprints why focusing on social media engagement. Telecom companies want to utilize the feedback from netizens to frame better customer satisfaction policies in order to retain its loyal customer base. For this, they are using data analytics and web-crawling tools...
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LinkedIn Crosses 100 Mn Member Mark In APAC, 37 Mn In India

Popular professional networking website LinkedIn on Wednesday announced that it has crossed the 100-million member mark in the Asia-Pacific region (APAC), and with 37 million members, India is its largest market in the region. Globally, India retains its spot as the second largest market after the US, a company statementsaid. LinkedIn has doubled its member base in the region from 50 million to 100 million in just two years. The region now represents 22 percent of LinkedIn’s global member base of over 450 million. “At this scale, LinkedIn is in an...