archiveVivo

Since the Government of India announced the ambitious “Make in India” initiative to boost local manufacturing, India has emerged as the most attractive investment destination for industries. While MNCs are exploring business prospects, and competitive advantage in local manufacturing in the country, smartphone vendors are already riding on the “Make in India” wave. After leading smartphone brands such as Vivo, Oppo, Micromax and Karbonn have already set up their facilities in the country, another domestic handset maker, Lava International is now aiming to double its production capacity with the launch...

Chinese smartphone maker, Vivo who became one of the top smartphone vendors in India within a short span of time is bullish over Indian smartphone market. The company aims to triple its manufacturing capacity in the country in the near future. Currently, Vivo is the only Chinese smartphone manufacturer who has set up a full-fledged manufacturing unit in India in line with the ambitious ‘Make in India’ initiative. Vivo Mobile India has reportedly invested close to INR 125 crore in its first phase of investment in the 30,000 square-metre facility at Greater...

Surpassing major smartphone brands, Chinese smartphone manufacturing company Vivo Mobile (Vivo) has become the world’s fifth largest smartphone manufacturer. According to the International Data Corporation’s (IDC) Q1 2016 Worldwide Quarterly Mobile Phone Tracker report, the brand shipped 14.3m units in the period — a year-on-year increase of 123.8 percent– achieving 4.3 percent of global market share. According to Vivo’s global vice president and chief marketing officer Alex Feng, “Vivo’s outstanding performance mainly depends upon its commitment to new product development and precise understanding of customer needs. We saw consumers’ needs...