-Duraikannu Soundarapandian
We are all superior tech-hierarchies and we are not hawkers or pizzeria dudes to reach out to the end-customers. We all wait like a crane to until the fish gets out of water and in the process all are becoming outdated. If we continue to stick to all these myths, then we will be the losers.
Let us break the rules and try something new. What stops us from sending young, dynamic, well trained people for door-to-door marketing? Just like a Bhagavth Geeta, Encyclopedia or dictionary seller. Let’s look at some tips about door-to-door marketing before embarking on the strategy.
A practical door-to door sales demands dressing professionally. If we issue a particular uniform, make sure it is clean and neatly pressed. If we allow salesman to choose his own attire, then it should be a neutral colored business suit with darker shades such as gray and dark blue. Avoid hats and sunglasses as we want the customer to be able to salesman’s face.
A large name tag should be prominently displays the name and company’s name. Smile when the customer answers the door, but avoid reaching out to shake hands until one is able to get a conversation going with the homeowner.
The knock on the door should be loud enough for the the homeowner to know that we are there. Once they answer the door, avoid throwing a canned pitch at them right off the bat. Try to engage the customer for a minute or two with quick questions that let them give short and simple answers.
Try to create questions pertaining to our topic and use these preliminary questions as a lead-in to our pitch. Try to avoid yes or no questions and open with a little humor if comfortable with that. Once we feel the customer is at ease, we can then begin to move into our sales pitch.
As a professional door-to-door salesperson, we want to give the impression that we are there on business and that we do not pose a threat to the homeowner. Backing away from the door once we have knocked or rang the bell and if we can step off the porch without being too far away, then this may help in putting sufficient distance between us and the customer. We shouldn’t try to look through any of the front window as it is a sure way to get the doors slammed on our face.
Enough of trying the conventional methods and let us attempt new things.
(The author is the CEO of Immortal Computer System, Puducherry and can be reached at immortal_cs@sify.com. The views expressed in this article are those of the author and do not represent the views of Channel Times or any of the websites managed or operated by Trivone Digital Services)