Xerox India Limited today announced that it has appointed 16 channel partners across 10 cities for its Production Systems Group (PSG) that includes high-end production equipment, used primarily for transaction printing, book publishing and enterprise-wide printing.
The channel program aims to engage specialized channel partners for selling Xerox’s high-end equipment to corporates and graphic arts industry.
The channel partners who sign under this program are categorized into two groups: Xerox Production Resellers (XPR) and Value Added Resellers (VAR). XPR will target corporates like banks, telecom and retail companies etc while the VARs will sell to specialized graphic art companies. While these two groups will sell PSG products, Xerox will continue to provide after-sales support to its customers directly. Xerox plans to enhance its coverage to 21 cities by adding 25 new channel partners by Q4 2005.
Sharing details on the new channel engagement program, Vipin Tuteja, director, Production Systems Group, Xerox India, said, “The new pace of business and increasing competitiveness in the high-end printing market has made Xerox continuously innovate and look at newer ways to reach out to its customers. The new coverage model will allow a better reach than before and an opportunity to reach out to newer customers accelerating the time to market for Xerox’s PSG products.”
Xerox said the newly engaged channel partners will be provided specialized training on PSG’s product portfolio, which will be supplemented with comprehensive reseller training to make the channel partners self-sufficient. In addition, Xerox will develop cooperative marketing programs and customized tools/collaterals for resellers and these will be available as self-help kits.
With this new program, Xerox’s PSG group will have a dedicated coverage of a wide range of solutions and services for the commercial print industry, Print for Pay segment, service bureaus and will provide innovative solutions to a wide range of the verticals such as advertising, banks, telecom, pharma, insurance, retail and auto companies.