At a time when technology is shaping business decisions, digital marketing is no longer optional for SMEs. With the emerging popularity of social media, brand visibility is a prime factor that dictates customer numbers today.
In that perspective here are some marketing tips that businesses can use to establish their digital presence. However, it doesn’t mean that you should ignore offline marketing.
Interactive website
Your company website can create the first impression for new customers. It’s vital to make it interactive, receptive and relevant by ensuring enough scope for customer interactions in terms of posting answers to FAQs with regard to your product or solution. Also establish an interactive platform for customers, who can discuss their experiences. Video interactions will be an added value.
The turnaround time for addressing customer grievances real-time and how courteous your staff are online goes a long way in ensuring a brand recall value.
Go social
Once, a guy riding a Harley Davidson met with an accident, and he happened to casually post it on Facebook. Know what? Within 3 minutes, Harley Davidson commented on his wall, saying “Be careful next time.” That is the kind of response every company should have to ensure better customer relations. Not just on Facebook, but real-time responses to social media posts by the company will surely make the person feel important, and hence create that bond.
Market your USP
Today, customers have plenty of choices. Hence the successful businesses are those which are able to establish a differentiation and market their USP. With customers exposed to various channels, they would have made a decision even before you approach them. It is not easy to change those decisions. For that, first you should know what is the one thing that sets you apart from others. Even if a feature is insignificant, it makes sense to promote it and establish your identity.
(This article was first published on www.power2sme.com)