New Delhi: Informatica, a provider of data management solutions, announced the launch of its new global Channel Partner Program – the Informatica Partner Program. A objective of the program is to extend Informatica’s cloud and data management offerings to a wider range of customers and market segments.
With an increased focus on Cloud, Informatica is aiming at building a strategic network of value added distributor (VAD) and value added reseller (VAR) channel partners to help companies power their businesses using the leading data management solutions from Informatica.
The company’s enhanced Informatica Partner Program comprised of a two-tier structure designed to help VARs and specialist partners create new sales opportunities on the Informatica Intelligent Data Platform through enhanced communications and support, according to a company statement.
Key elements of the new Informatica Partner Program include:
– A two-tier channel structure providing scalability and simplicity when transacting with Informatica
-New programs and incentives for partners to increase their skill levels and help drive new customer growth in the mid-market
– The creation of channel-specific SKUs, bundles and price books for both on-premise and cloud solutions and a simplified process of working with these tools
-New partner marketing programs and campaigns that allow channel partners to develop, manage and close pipeline opportunities
“The move to the cloud is one of the most fundamental business model shifts of the twenty-first century. For Informatica, that means further extending our go-to-market strategy and finding ways of getting closer to our customers, through a broader number of touch points,” said Rodney Foreman, senior vice president, Partner Ecosystem at Informatica. “Our channel program is a crucial part of our vision for the future and will be central to our ability to grow the business and better meet the evolving needs of our customers.”
For the India market, the company recently signed a distribution agreement with Ingram Micro. Through this relationship, Infomatica’s suite of cloud data management products will be available to Ingram Micro Cloud’s extensive channel partner network in India.
Informatica’s cloud-based data management solutions will enable Ingram Micro Cloud resellers to address the growing need for high-performance data integration and help customers achieve a trusted 360 degree customer view, while increasing agility and end user productivity.
“With Informatica Cloud Data Management solutions, our value added resellers can help organizations unify data from different sources with prebuilt connectors and benefit from a consistent and accurate view of their customers across multiple systems and applications,” said Harish Laddha, Director, Cloud Sales, Ingram Micro India.
The company recently announced a distribution agreement with Arrow. The company also expanded its distribution agreement with Avnet to include the United States and Canada. Avnet is also a distributor for Informatica in EMEA, Indonesia, Malaysia and Singapore.