Kolkata: Singapore based storage manufacturer, Strontium Technology has partnered with Supertron Electronics, the IT and Mobile distribution house in India. With this tie-up, Strontium aims to expand its market presence in India for its memory and non-memory products.
Supertron has a wide national network of over 9000 retail points and 24×7 logistics support.
“This partnership is an important step in enabling stronger market penetration thereby expanding Strontium’s presence in new customer spaces,” said Vivian Singh, President and CEO, Strontium Technology Pte Ltd.
Strontium has been operating to the Indian market through e-retailers like Amazon.in, and large format retailers (LFRs) like Croma. It also has strategic alignment with e-commerce sellers like Cloudtail.
“We are confident that Supertron will increase Strontium’s market share of their highly regarded memory products through speed of delivery and availability of the wide range of product variants using our strong distribution network,” said, V K Bhandari, MD, Supertron Ltd.
In India, Strontium is now representing over 2000 cities. And as part of the company’s growth strategy, looks to reach out to the semi-urban and rural masses through this strategic tie-up with Supertron Electronics Pvt Ltd.
Strontium has a market presence in over 45 countries through an international network of distributors, resellers, retailers and OEM customers.