With the Snapdeal Gold service customers will enjoy facilities free shipping, free upgrade to next-day-delivery and extended purchase protection. The service, to be free for customers, will be available when a user pays for their purchase through Net banking, credit/debit card, EMI or wallet at the time of booking the order, Snapdeal said in a statement.
The company also revealed in their registered website that only 100 per cent pre-paid modes of payment are eligible to be upgraded to Snapdeal Gold. As of now, orders paid through prepaid modes of payment (Credit/debit card, net banking, EMI or Wallet) will be upgraded to Gold thus people who opt for cash on delivery services will not able to enjoy the feature.
Snapdeal co-founder Rohit Bansal said its team met over 10,000 customers across the country to identify the key services they wanted from e-commerce companies. “Snapdeal Gold has been designed to fulfill those needs. The most important thing is there is no catch and no membership fee, we automatically upgrade your order to Snapdeal Gold,” he added according to Business Line report
Most of the 5 million assortment of products available through SD+ — Snapdeal’s fulfilment centres — will be covered with Snapdeal Gold upgrades, it added.
Read Also : Snapdeal Reduces Marketing Fees To Woo Sellers
Last month Amazon, launched Amazon Prime in India last month, at INR 499 for the service; Flipkart, launched Flipkart Assured under which products are put through six levels of quality checks and are from highly-ranked sellers.
Snapdeal, is working on to enhance customer experience and improving margins amid competition in the e-commerce space.
Read Also: Big Bazaar Partners With Snapdeal For Maha Bachat Days
The battle has intensified following slowdown in flow of funds from venture capitalists and government clamping down on heavy-duty discounts for grabbing a larger chunk of the market according to the report.