In the world of digitization, political parties are embracing digital technologies to connect to the masses in a most efficient way. BJP which leads in utilizing technological platforms for political campaigns, among all the political parties in the country has launched “#DigitalBJP“ to connect all party office bearers on digital platform. Manohar Lal Khattar, Chief Minister of Haryana, today launched DigitalBJP, a mobile cloud based application specially designed with the objective of connecting office-bearers and workers across the country down to the Mandal level of the party, to a central information repository. The application is being developed by Newgen Software.
The DigitalBJP project follows the vision of Digital empowerment to all members of the party under the leadership of Prime Minister Narendra Modi and Party President Amit Shah.
Manohar Lal Khattar, Chief Minister, Haryana said, “I am extremely pleased to launch the Digital BJP application from the State of Haryana. This is yet another pioneering and progressive initiative taken by the party under the able leadership of the Prime Minister Shri Narendra Modi ji and the party President Shri Amit Shah ji. The application will be of immense benefit to karyakartas as well as the party leadership as it will not only help them stay connected to each other but also to stay updated on party developments from across our vast country.”
Arvind Gupta, National Head of BJP’s IT Cell said, “This is a first of its kind initiative by any political party in the country and yet again proves how progressive, in-tune with modern times and far ahead the BJP is from the rest, in terms of technology adoption. The DigitalBJP project is part of a larger Office Modernization program which the party has undertaken under the visionary leadership and guidance of the Prime Minister Shri Narendra Modi and the Party President Amit Shahji, with an objective to ensure that all party workers experience the benefits of cutting-edge technology and the party as a whole remains ahead of the technology curve at all times.”
The Cloud based application was launched for the Haryana unit of the party today and will be gradually scaled up to cover the entire country within the next 12 months. The Digital BJP is envisaged to become a single central source for all related information right from day to day activities to the historical information. The platform is well integrated with social media to quickly disseminate information, perceived to be a of great competitive advantage.
At full scale, close to 12000-15000 party office bearers at various levels will eventually be able to upload content to the platform apart from party workers who will be able to view and share the content.