Kolkata: Kingston Technology, a leading provider of memory products announced the appointment of Brightstar Telecommunications India Limited (A 100% subsidiary of Soft Bank), as National distributor for its Flash business in India. With a common vision for growth and cumulative strengths of this new partnership, Kingston will focus on reinforcing its current footprint in India and expanding into new market segments.
IT distributor Brightstar has more than 5000 channel partners in India and an experience of over 30 years. The company’s expertise in mobile market and products would be a healthy addition to Kingston’s overall value chain and support services.
“Brighter’s robust channel support mechanism will add immense value to our supply chain. We will now be able to extend the combined benefits to a much larger customer base. We have a history of high quality and durable flash products and with this partnership, we look forward to extend the same support to a larger part of the country,” a senior spokesperson of Kingston said.
Dev Parikh, CEO, Brightstar said, “We envisage tremendous growth in the external storage devices market in India. 3G and 4G network providers are competing for space in mobile content downloads, which in turn will fuel demand for affordable and high performance memory solution.
On the other hand, users of data seek easy, multi-functional, secure flash drives which can be carried around in plug & play formats. Hence, we at Brightstar believe this is the right time to partner with Kingston and be an important part of their market and business expansion in India.”