New Delhi: NetRack, a provider for data centers and end-to-end IT server racks, today released a caution note against the usage of NetRack’s name for selling counterfeit products in the market. NetRack condemns these activities and called for stringent punishment against the perpetrators.
“It’s very disappointing to see that these practices still exist in the industry. Brands are not built overnight. Brand reputation and trust is a product of years of hard work, quality and customer service. Selling counterfeit products under a successful brand name is condemnable and crime too. We call upon the fraternity to recognize this trend and take collective action,” said Ravi Raj, Brand Head, Director Sales & Support at NetRack.
The matter came into light as part of the investigation after receiving several complaints for NetRack’s products. To which immediate action is taken and as part of this the company is also releasing a series of guidelines to purchase originally manufactured products from NetRack.
“The only building block of our relationship with our customers is trust coupled with quality and service. We want to create awareness in the industry on the existence of these fraudulent activities in the market and caution other manufacturers to keep themselves safe from these malpractices,” he added.
The counterfeit products do not comply with NetRack specified parameters nor NetRack quality and reliability standards. Consequently, the company explicitly emphasizes that NetRack does not warrant any parts purchased through unauthorized channels nor assume any liability for failure of counterfeit products.
NetRack also suggests a series of guidelines for customers to identify and purchase its original products. The company’s products should only be purchased from NetRack directly or from one of NetRack’s authorized distributors and partners.
NetRack officials said its products should not be purchased if the outer appearance differs from NetRack products you normally receive unless NetRack or its authorized distributor has provided you a product change notification.
The company also strongly advises against purchasing extraordinarily low priced NetRack products from unauthorized distributors.