According to IDC’s Q3 2008 report, Acer has emerged as the no. 1 players in India’s LCD monitors market. As per the report, the company has recorded massive growth in the LCD segment for the last two consecutive quarters. Acer’s market share has gone up to 15.8% with total unit sales of 220,554 in Q3 2008.
S. Rajendran, Chief Marketing Officer, Acer India, said, “Setting a new standard for quality and value, Acer monitors are an attractive and functional addition to any home. We at Acer are proud to be the first company to actively champion the transition of 15-inch LCD monitors to the ‘wide screen’ format as also introduction of the wide screen formats on 17-inch, 19-inch and 22-inch first in the country. Very recently, we became the first brand to introduce the all-new form factor of 18.5-inch LCD monitors worldwide and in India. These first to market moves have clearly positioned us as the front runner in the market, and helped us gain immense mind share with the channel and end-user segments.”
Moreover, Acer’s differentiated channel strategy, focused on striking partnerships with channels, has also helped the company to achieve this position. “The company, along with partners, is reaching out to customers in various segments – home, SME/SMB, large accounts and govt,” added Rajendran.
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