__p Affiance India, the electronic security solution (ESS) provider, has announced channel plans for its North India operations including the appointment of Anurag Mitra as regional manager.
p____p Affiance has forged partnerships with leading ESS channel partners such as Systems Tek India, Devi Karam Associates, Technical Trade Links, Datamatics Information Technology, Logicon Building Systems, and Mudra Electronics in the northern region. As regional manager, Mitra will be the single-point contact for this network to offer the entire range of Affiance electronic security management solutions in the northern region.
p____p Commenting on the appointment, Manmohan Singh, chief executive officer, Affiance India, said, “Regional operational presence is an important strategic focus for Affiance and the decision to appoint a regional manager in New Delhi reflects Affiance’s strategy to ease decision-making and establish closer contacts with its northern based channel partners and clients. Anurag has an in-depth knowledge of the electronic security market, having been instrumental in implementing high-value security projects in North India.”
p____p On his new role at Affiance, Mitra said, his goal is to increase the company’s presence across the region “with the help of a growing channel partners presence, distribution network and sales team. I am fully confident that with my experience of the local market, I will be able to increase Affiance’s brand awareness and market share, thus growing the business to the number one position in North India.”
p____p Anurag joins Affiance from Zicom Electronic Security Systems where he was an assistant manager-project marketing. Prior to his appointment at Zicom, Mitra was employed at Gulf Electronics. He also worked as a project executive at Phillips India. He holds a bachelor in engineering degree in electronics from Nagpur University, and is currently pursuing a management degree in marketing from IGNOU, Delhi.p__